Privacy Policy

Last updated: 2026

Elite EMS Ltd ("we," "us," "our," or "Company") operates the eliteems.co.uk website ("Site"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, including all content, functionality, and services offered in connection with Luckywave affiliate offerings.

Please read this Privacy Policy carefully. If you do not agree with our policies and practices, please do not use our Site. By accessing and using eliteems.co.uk, you acknowledge that you have read, understood, and agree to be bound by all the provisions of this Privacy Policy.

Information We Collect

We collect information about you in the following ways:

Personal Information: When you register, contact us, or submit forms, we may collect your name, email address, telephone number, postal address, and other details you voluntarily provide.
Technical Information: We automatically collect your IP address, device type, browser type, operating system, pages visited, time spent on pages, and referral sources.
Cookies and Tracking Technologies: We use cookies, web beacons, pixels, and similar technologies to track your activity and preferences on our Site.
Usage Data: We collect information about how you interact with our Site, including clicks, navigation patterns, and content engagement.

How We Use Information

We use the information we collect for the following purposes:

To operate, maintain, and improve the Site and user experience.
To track affiliate commissions and performance related to Luckywave and partner casinos.
To conduct analytics and statistical analysis regarding Site usage and effectiveness.
To communicate with you regarding updates, promotions, and affiliate opportunities.
To comply with legal obligations and enforce our Terms and Conditions.
To detect, prevent, and address fraud, security issues, and technical problems.

Cookie Policy

We use cookies to enhance your experience on eliteems.co.uk. Cookies are small data files stored on your device.

Types of Cookies:

Essential Cookies: Required for Site functionality and security.
Analytics Cookies: Help us understand how visitors use our Site.
Affiliate Tracking Cookies: Enable us to track clicks and conversions for partner casino referrals.
Marketing Cookies: Allow us to deliver targeted content and advertisements.

Cookie Opt-Out: You can disable cookies through your browser settings. Most browsers provide instructions for managing cookies. Please note that disabling cookies may affect Site functionality and your ability to access certain features. For more information about cookies, visit www.allaboutcookies.org.

Third-Party Links

Our Site contains links to external websites, including casino operators, affiliate partners, and other third-party services. We are not responsible for the privacy practices, content, or policies of these external sites. Each casino operator and third-party service maintains its own independent privacy policy.

When you click on third-party links, you leave eliteems.co.uk and access websites operated by other entities. We recommend reading the privacy policies of any third-party website before providing your personal information or engaging in transactions. The inclusion of third-party links does not imply our endorsement or control over their practices.

Your Rights

UK and EU Residents (GDPR): You have the following rights regarding your personal data:

Right of access: Request a copy of the personal data we hold about you.
Right to rectification: Request correction of inaccurate or incomplete data.
Right to erasure: Request deletion of your personal data under certain circumstances.
Right to restrict processing: Request limitation of how we process your data.
Right to data portability: Request transfer of your data to another service provider.
Right to object: Object to certain processing activities.
Right to lodge a complaint: Submit concerns to the Information Commissioner's Office (ICO).

US Residents (CCPA): If applicable, you may have rights to know, delete, and opt-out of the sale of personal information under the California Consumer Privacy Act.

To exercise any of these rights, please contact us using the information provided in the Contact Us section below.

Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, comply with legal obligations, and resolve disputes. Retention periods vary depending on the type of data and the context of processing.

For affiliate tracking and analytics purposes, we typically retain data for a period of up to three years, unless a longer retention period is required by law. You may request deletion of your personal data at any time, subject to legal and contractual obligations.

Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Email: privacy@eliteems.co.uk
Website: eliteems.co.uk

We will respond to your inquiry within 30 days of receipt. If you are not satisfied with our response, you have the right to lodge a complaint with your relevant data protection authority.

Changes to This Privacy Policy: We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors. We will notify you of material changes by updating the "Last updated" date and prominently displaying the revised policy on our Site. Your continued use of eliteems.co.uk following any modifications constitutes your acceptance of the updated Privacy Policy.